منابع مشابه
College Sports Dilemma
T he explosive growth of the college athletics " business " has dramatically altered these amateur games over the past decade. The multimillion dollar university sports enterprises often dwarf academic departments in terms of resources. Athletic departments are commanding more and more attention of college presidents and governing boards, and rightfully so! While many of the perennial top compe...
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Explores the effects of advertising in a sports arena on message recall, purchase intentions, and actual purchase behavior. The findings from this study suggest that consumers can recall at least some of the ads they are exposed to in these captive situations but most do not produce any lasting memory trace. The data also indicate that several independent variables, most notably frequency of ex...
متن کاملUnderstanding College Application Decisions: Why College Sports Success Matters
Using a unique, national dataset that indicates where students choose to send their SAT scores, we find that college sports success has a large impact on student application decisions. For example, a school that has a stellar year in basketball or football on average receives up to 10% more SAT scores. Certain demographic groups (males, blacks, out-of-state students, and students that played sp...
متن کاملOcular injury rates in college sports.
PURPOSE To determine the rate of eye injury sustained in 12 college sports in order to assess whether there is a high risk of ocular eye injury in some sports. METHODS From the fall of 1990 through the spring of 2006 at an NCAA Division III college, all ocular injuries that occurred while participating in a varsity sport and reported to the training room were retrospectively analyzed to obtai...
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ژورنال
عنوان ژورنال: Contexts
سال: 2012
ISSN: 1536-5042,1537-6052
DOI: 10.1177/1536504212466341